At TuringDynamics, we see enterprise technology on the cusp of a seismic shift. The rise of advanced AI is challenging the dominance of traditional systems of record, unlocking opportunities to replace static legacy platforms with dynamic, AI-driven innovations. Klarna’s bold move to replace Salesforce and Workday with custom-built AI tools is just the beginning. Enterprises are no longer content with adapting to old paradigms — they are actively building the future.

From Systems of Record to Systems of Engagement

For over a decade, systems of record — rigid platforms focused on storing and retrieving data — have formed the backbone of enterprise tech stacks. While robust, these platforms are inherently static, relying heavily on human inputs to drive workflows. Now, AI is ushering in a new category: systems of engagement.

At TuringDynamics, we believe the future lies in tools that don’t just store data but dynamically process, act on, and enhance it. Systems of engagement combine the core functions of traditional platforms with intelligent, multimodal workflows. These AI-powered solutions will automate repetitive tasks, enhance decision-making, and empower users to become reviewers rather than doers. Imagine a CRM that not only tracks customer interactions but also autonomously drafts responses, predicts next-best actions, and executes routine tasks with precision.

Challenges: A Data Moat Decade

The shift won’t be easy. Legacy incumbents like Salesforce and Oracle have spent decades building vast data moats and ecosystems. Their products are deeply entrenched in enterprise operations, and their financial resources allow them to iterate and defend aggressively. Moreover, enterprises face high switching costs and trust barriers when adopting new systems for critical workflows.

However, these challenges create opportunities. At TuringDynamics, we’re focused on unlocking these opportunities by building AI-driven systems that deliver seamless integration, scalability, and a truly transformative user experience.

The Prize: Rebuilding the Core

What excites us most is the sheer scale of what’s possible. Systems of engagement don’t just modernize workflows; they redefine the very core of enterprise software. By turning AI from a facilitator into an autonomous agent, these platforms create exponential efficiencies and unlock untapped potential across industries.

Conclusion

The rise of AI-powered systems of engagement is more than a trend; it’s the dawn of a new era. At TuringDynamics, we are committed to leading this evolution — empowering enterprises to cut the cord with legacy systems and embrace a future defined by adaptability, intelligence, and transformative efficiency.

The biggest prize in enterprise software is up for grabs. Let’s build it together.